© 2011 nader Picture 3

“Skinny” isn’t Sexy

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There’s been a recent boom in demand for low calorie drinks within the world of craft cocktails. It began with beers like Miller Light hitting the market as early as the 70′s, and diet beverage alternatives such as Crystal Light, which made its debut in 1982. Since then the category has massively expanded, bleeding its way into craft cocktails. I’d like to address two aspects regarding this boom; preservation of the craft within aggressive marketing and mentality of diet beverage consumers.

Yes, “Skinny” or “Low Calorie” cocktails are currently en vogue, thanks to the likes of celebrity trash, i.e. Bravo Network’s anorexic darling, Bethenny Frankel. David Granger for Esquire Magazine had this to say about her bottled product Skinny Girl Margarita: “Say the cute little four-year-old down the block made a bowl of lemonade but instead of sugar used Splenda and instead of lemons used lemon flavoring and put it in a big bowl filled with ice and set it in the sun so all the ice melted and the ‘lemonade’ got kind of hot and she got bored and went inside and a Labrador retriever came along and lapped some up and then stuck his head in the bowl and got the stuff all up in his nose and sneezed uncontrollably into the bowl for a while. That’s what it tastes like. On ice”…read more after the JUMP

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